Develops and implements effective marketing policies, procedures and planning. Oversees all marketing and advertising activities. Develops and implements effective promotional plans. Develops leads, aggressively pursues new business opportunities, and establishes need for Gallivan event services.
Assists in preparation and administration of annual budget, which encompasses purchases, revenues, donations, sponsorships and capital improvements. Assists with evaluation and adjustment of annual budget as needed.
Supervises Plaza Program Coordinator and Events Coordinator, instructs and provides technical assistance to Gallivan support staff. Provides professional staff training on assignments given. Hires, disciplines and evaluates hourly and seasonal staff on an event-by-event basis.
Interacts with the City Administration, businesses, convention and travel bureaus, community groups, schools, federal and state agencies, and others to promote events at the Gallivan Center. Plans, organizes and obtains sponsorships for various programs and events.
Represents The Gallivan Center and Salt Lake City Events in the City Event Review Committee meeting and the City Communications meeting on a monthly basis. Provides promotional support for the Gallivan Center and Salt Lake City Event programming and assists the City in unifying City sponsored events.
Develops objectives and implements marketing strategies for promotion of programs, daily events, and special events. Responsible for media coverage and public relations including promotions, advertising, marketing plans, and feature stories.
Designs, compiles, writes and publishes promotional literature, advertising proofs, newsletters, multi-page brochures, illustrations, and special events packets for Gallivan events as needed.
Establishes and maintains relationships with outside vendors and consultants. Assists in the development of bids, requests for proposal, and contracts.
Plans, administers, and participates in customer research surveys and benchmarking to determine effectiveness in meeting public needs and to obtain suggestions for improving program operations.
Assists other managers in planning, attracting, organizing, implementing Gallivan programs and events hosted by the city.
Manages The Gallivan Ice Rink Register operations, training, and troubleshooting.
Manages the inventory and item ordering for The Gallivan Ice Rink Concessions area.
Create and implement social media marketing strategy across a broad range of social media platforms.
Performs other related duties as required.