Salt Lake City

  • SALT LAKE CITY SPECIAL EVENTS MANAGER

    Requisition ID
    2018-3821
    Department
    PUBLIC SERVICES
    Minimum Salary
    USD $22.59/Hr.
    Maximum Salary
    USD $30.81/Hr.
    Post End Date
    10/22/2018
    Location
    US-UT-Salt Lake City
  • Overview

    Under the direction of the Gallivan Center manager, plans, develops, organizes, implements, supervises and evaluates marketing and advertising strategies to enhance Gallivan events. Pioneers new market opportunities to provide increased revenues and partnership opportunities. Works closely with various public and private agencies to attract and coordinate special events. Active in obtaining sponsorships and in promoting selected special events and the use of the Gallivan Plaza. Creates and implements social media strategy for Gallivan events, ice rink, rentals and brand.

    Responsibilities

    • Develops and implements effective marketing policies, procedures and planning. Oversees all marketing and advertising activities. Develops and implements effective promotional plans. Develops leads, aggressively pursues new business opportunities, and establishes need for Gallivan event services. 
    • Assists in preparation and administration of annual budget, which encompasses purchases, revenues, donations, sponsorships and capital improvements. Assists with evaluation and adjustment of annual budget as needed.
    • Supervises Plaza Program Coordinator and Events Coordinator, instructs and provides technical assistance to Gallivan support staff. Provides professional staff training on assignments given.  Hires, disciplines and evaluates hourly and seasonal staff on an event-by-event basis.
    • Interacts with the City Administration, businesses, convention and travel bureaus, community groups, schools, federal and state agencies, and others to promote events at the Gallivan Center. Plans, organizes and obtains sponsorships for various programs and events. 
    • Represents The Gallivan Center and Salt Lake City Events in the City Event Review Committee meeting and the City Communications meeting on a monthly basis. Provides promotional support for the Gallivan Center and Salt Lake City Event programming and assists the City in unifying City sponsored events.
    • Develops objectives and implements marketing strategies for promotion of programs, daily events, and special events. Responsible for media coverage and public relations including promotions, advertising, marketing plans, and feature stories.
    • Designs, compiles, writes and publishes promotional literature, advertising proofs, newsletters, multi-page brochures, illustrations, and special events packets for Gallivan events as needed.
    • Establishes and maintains relationships with outside vendors and consultants. Assists in the development of bids, requests for proposal, and contracts. 
    • Plans, administers, and participates in customer research surveys and benchmarking to determine effectiveness in meeting public needs and to obtain suggestions for improving program operations.
    • Assists other managers in planning, attracting, organizing, implementing Gallivan programs and events hosted by the city. 
    • Manages The Gallivan Ice Rink Register operations, training, and troubleshooting.
    • Manages the inventory and item ordering for The Gallivan Ice Rink Concessions area.

    • Create and implement social media marketing strategy across a broad range of social media platforms.
    • Performs other related duties as required.

    Qualifications

    • Graduation from an accredited college or university with a bachelor’s degree in Marketing, Business Administration, or related field and four (4) years increasingly responsible paid work experience in marketing, advertising and programming. Education and work experience may be substituted one for the other on year-for-year basis.
    • Experience in developing marketing plans for new and existing programs and services. Experience in business-to-business marketing and/or public relations. 
    • Experience with budgeting and record keeping.
    • Advanced personal computer skills using Microsoft Office Professional Suite, Adobe desktop publishing, and Internet software in a networked computer environment.   Experience and understanding of editing, design, and publication production processes.
    • Excellent planning, organizing and product management skills. Proven ability to handle multiple tasks and meet deadlines.
    • Outstanding verbal and written communication skills and the ability to relate well with the general public, business and government professionals, supervisors, co-workers, and subordinates.
    • Ability to develop and monitor measurable program performance goals, statistically analyze data and report results.
    • Ability to work non-traditional hours.
    • Possession of a valid driver’s license or driving privilege card.

    DESIRED QUALIFICATIONS: 

    • Special event management experience.
    • Experience in public speaking and public relations. 
    • Sponsorship sales experience.

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